Refinery29’s award-winning experiential event makes its debut in Asia with 29ROOMS: Lost & Found, a funhouse of art, style, culture, and creativity.

Designed to inspire reflection on what we’ve lost and rediscovered during the pandemic, the challenge was marketing a first-of-its-kind interactive event before it was physically built.

The solution? A campaign that brought the magic of 29ROOMS to life through immersive storytelling, teasing audiences with glimpses of the multisensory wonder waiting to be explored.