The Brief
To celebrate Pokémon’s 30th anniversary, KFC teamed up with Pokémon for a major collaboration. We wanted to make the launch feel more like a festival for Pokémon fans, rather than a typical LTO campaign.

 

The Ultimate Launch
We turned the launch into a Pokémon hunt, building anticipation through a series of teasers before unveiling the full world of KFC x Pokémon through film, food, merch and social.

 

Key Visual

We wanted the KV to feel like a Pokémon fan’s ultimate haul,  bringing the food and merch together as one larger-than-life world. We treated the composition like a Trainer’s starter kit, using forced scale, miniature characters and an abundance of collectibles to create a sense of discovery, while scattered chicken crumbs brought in a touch of KFC realism.

 

The Film

We brought the idea to life through a Pokémon superfan who discovers a hidden KFC universe through a mysterious portal. From the surreal world-building to the reveal of the food and merch, the film turns the launch into a dream come true for any Pokémon fan - making the collaboration feel like an experience, rather than just a product launch.

 

Social
The campaign unfolded through a series of teasers, product reveals, merch drops and Pokémon-themed content, keeping the hunt going throughout the launch.