What does it mean to move without holding back? That was the question at the heart of this campaign.

For the launch of lululemon’s Glow Up line, I led art direction on three distinct videos across Singapore, Malaysia, and Thailand—each one tailored to the pace, pulse, and personalities of our local ambassadors. From concept to shoot, the goal was simple: make Ultralu™’s sleek confidence feel real, relatable, and made to move.