UNIQLO:
FW25 Collection

While Singapore doesn’t get sweater weather, the season still calls for a wardrobe refresh - and for many, a long awaited trip abroad.

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For UNIQLO’s Fall/Winter 25 launch, we created content that inspired both travellers and locals alike, driving buzz for the FW25 Collection event. From styling videos to product features, we spotlighted the collection’s textures, colours, and functional designs made for life on the move.

We also led a localised photoshoot to bring these global pieces closer to home, capturing them through a familiar lens that felt warm, aspirational, and unmistakably Singaporean.